How A Mother-Daughter Duo Built A NYC Styling Powerhouse


Episode #38, October 25, 2022

Alison Bruhn and Delia Folk--How A Mother-Daughter Duo Built a NYC Styling Powerhouse

It’s all about style Fashioncast listeners, “fashion over comfort” prevails!  So, if your style needs a total makeover or you simply need an upgrade, you’ve landed at the right episode.  Mother-daughter owners Alison Bruhn and Delia Folk of The Style That Binds Us join the show to explain all things styling and how the professional fashion stylists are making their presence felt in New York City, the heart of fashion.  Born and raised in Alabama, the duo has brought their unique blend of individual fashion experience and familial confidence to one of the most competitive specialties in fashion. 

It’s a joy to listen to the two opine about style.  They love and respect each other but offer differing views that somehow always seem to converge and create amazing outcomes. The interview explores the creative and often psychological dance in advising an array of clients with multifaceted backgrounds and styling needs. It’s especially interesting to hear about client expectations and the continuous back and forth between stylist advice and client responses.

You’ll especially enjoy short riffs about why individuals seek styling counsel, styling women versus men, the use and/or misuse of color, important style elements, the “dos and don’ts” of styling, how international cultures influence American style, key international “style hubs,” and even the personal styles favored by each guest. 

The styling challenges Bruhn and Folk have conquered and continue to face are fascinating, but so too are the everyday challenges of running a business.  While stylists at heart, the entrepreneurs talk openly about the realities of a running a fashion business in the 21st century. Fortunately, Bruhn and Folk are equally as witty as they are smart and articulate. 

Lastly, the mother-daughter veteran styling team entertains a serious discussion about fashion technology and the impact the metaverse may have on the industry as they contemplate authoring a book on styling (maybe)! Enjoy this power-packed styling experience!

To find more about The Style That Binds Us see below: