Amy Leverton, Founder Denim Dudes, Fashion's Diva of Denim
Fashioncast®
Episode #55, August 1, 2025
Amy Leverton, Founder Denim Dudes, Fashion’s Diva of Denim
On this episode, you will meet Amy Leverton, the fashion industry’s foremost expert on denim. Born and raised in England, Amy attended the London College of Fashion, then spent years searching for her place in fashion. After a series of jobs, she followed her passion into denim style, design, and trend forecasting. Her company, Denim Dudes, is the byproduct of two street-style books published in 2015 and 2019. With twenty years of experience in design and trend forecasting, Amy has catapulted Denim Dudes into a unique niche within fashion as the go-to consultant on the denim market and culture.
We are certain you’ll love listening to Amy’s extensive knowledge of the denim ecosystem as she regularly consults with leading denim brands including Levi, Wrangler, Esprit, Guess Jeans, American Rag, Target, GAP, Old Navy, and H&M. It’s breath taking to hear Amy casually mention and detail assignments she has collaborated on around the globe. Few people possess such extensive knowledge about denim, the world’s most popular and best-selling fabric.
The feisty Leverton also delves deep into the Los Angeles denim manufacturing culture, the global denim supply chain, historic, current, and near-term denim trends, the Sidney Sweeny American Eagle ad controversy, and start-up denim brands using interesting, and at times, amusing anecdotes about each topic. Whether your role in fashion includes denim or not, this episode is a masterclass on understanding the complexities of bringing an idea from design to retail while paying strict attention to some of the most competitive market forces in fashion.
Please enjoy the beautiful personality of Amy Leverton, and all the knowledge she brings to the fashion industry!
@denimdudes
